#192: The Three C’s That Helped Us Grow as Independent Music Producers

How do you market yourself effectively as an independent music producer, especially when working across multiple genres? In this episode, Marc Matthews and Tim Benson (Aisle9) unpack this challenge with real-world advice and music promotion tips for independent producers looking to stand out. They break down “The Three C’s” framework— Collaboration, Community, and Consistency —as the cornerstone of how music producers can build a fanbase without burning out or blending in. Instead of trying to dominate every genre or every platform, they emphasise niche focus, strategic partnerships, and audience-first content. Want to know how building an audience for your music production can be easier with less content? Marc shares how narrowing his social presence helped grow his podcast faster by creating more meaningful work. This episode also explores effective branding for music producers through personal storytelling, local flavour (yes, there’s a West Country cider and ice cream tale), and actionable marketing moves you can implement today. Whether you're an emerging talent or refining your game, this is a must-listen for independent producers ready to grow without losing creative identity. Links mentioned in this episode: Got a question? We'd love to hear from you! Submit a question , share your social media handles or website, and get featured in a future episode. Plus, one lucky person will win a Starbucks voucher each month! Listen to Lost and Found Listen to Liquid Blue Listen to Half-Life Send me a message Support the show Ways to connect with Marc : Listener Feedback Survey - tell me what YOU want in 2026 Radio-ready mixes start here - get the FREE weekly tips Book your FREE Music Breakthrough Strategy Call Follow Marc's Socials : Instagram | YouTube | Synth Music Mastering Thanks for listening!! Try Riverside for FREE