About this episode
In this episode of Inside The Mix , mastering engineer Ian Shepherd demystifies loudness metrics and debunks common mastering misconceptions while offering practical advice for producers looking to improve their masters without chasing arbitrary targets. Ian explains the role of LUFS in mastering, why normalization matters, and how focusing on musicality and dynamics leads to better results than simply hitting a loudness target. What You'll Learn: • LUFS measurements explained – momentary, short-term, and integrated loudness • How many LUFS should my master be? Understanding the balance between dynamics and loudness • The truth about LUFS for Spotify – why 83% of users never change loudness normalization settings • What does LUFS stand for? And why it's just one piece of the mastering puzzle • How normalization impacts your music across different streaming platforms • The role of audio normalization in creating a consistent listening experience • Why AI mastering struggles to match the emotional intent of human engineers • Spotify’s approach to loudness and what it means for your masters • Internal dynamics – how balancing different sections of your song enhances clarity and impact • The mastering feedback loop – why collaboration between engineers and artists is key If you want your music to stand out in today’s Spotify -dominated landscape, don’t obsess over loudness numbers. Instead, focus on musicality, dynamics, and emotional impact. Test how your tracks sound at normalized streaming levels, and let the music, not the meters, drive your mastering decisions. Links mentioned in this episode: Listen to the Mastering Show Podcast Mastering Engineer Reacts to 8 Pro Mixes of the Same Song Higher LUFS - do they REALLY always sound louder? YouTube ruined all my videos - UNLESS you disable this setting... Loudness Penalty: Analyze Perception AB Send me a message Support the show Ways to connect with Marc : Listener Feedback Survey - tell me what YOU want in 2026 Radio-ready mixes start here - get the FREE weekly tips Book your FREE Music Breakthrough Strategy Call Follow Marc's Socials : Instagram | YouTube | Synth Music Mastering Thanks for listening!! Try Riverside for FREE