Sharing Stories, Growing Flowers: A Conversation with Debra Prinzing & Robin Avni

Text Agony Aunt Roz with your Cutflower Questions. In this inspiring episode of the Cut Flower Podcast , host Roz chats with Debra Prinzing and Robin Avni - co-authors of The Flower Farmers: Inspiration and Advice from Expert Growers . Together, they explore the heart behind the book, which shares the stories of 29 flower farmers from across the country. From the collaborative process of writing the book to the personal journeys of each grower, this episode is packed with insight, encouragement, and honest reflections on the challenges and beauty of flower farming. Debra and Robin also discuss the powerful role of the Slow Flowers Movement , the rise of consumer demand for local blooms, and the value of knowledge-sharing in this growing community. Whether you're just starting your flower farming journey or are years into your field-grown dreams, this conversation will leave you inspired to keep growing - and sharing. 🌸 Key Takeaways: Why The Flower Farmers fills a much-needed gap in the market What it's like to collaborate creatively in the flower industry The importance of storytelling in building community and connection How marketing and mindset shape a thriving flower business The growing momentum behind the Slow Flowers Movement Hints at exciting future projects from the authors You can connect and find out more about Debra and Robin's work in the following ways: Slow Flowers Society, https://www.slowflowerssociety.com/ Bloom Imprint, https://www.bloomimprint.com/ Robin's IG: https://www.instagram.com/robinavni/ Debra's IG: https://www.instagram.com/debraprinzing/ Slow Flowers Society on IG: https://www.instagram.com/slowflowerssociety/ Bloom Imprint on IG: https://www.instagram.com/bloom.imprint/ First Tunnels, leaders in domestic and commercial product tunnels. https://fieldgateflowers.kartra.com/page/newsletters The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection