About this episode
Text Agony Aunt Roz with your Cutflower Questions. In this episode, Roz sits down with Ellen Frost, owner of Local Color Flowers , to explore the world of locally sourced, sustainable floristry . With 17 years of experience , Ellen shares her journey from gardening enthusiast to floral business owner and the challenges of maintaining a 100% local sourcing model . They dive into the environmental impact of imported flowers , the logistics of working with local flower farmers , and why education is key to changing industry practices. Ellen also discusses the growing demand for sustainable flowers , her ideas for improving flower sourcing efficiency, and how community engagement is shaping the future of floristry . Whether you're a florist, flower farmer, or flower lover , this episode is packed with insights on how to build a sustainable floristry business while staying true to your values. What You’ll Learn in This Episode: 🌸 How Ellen’s journey into floristry began with a love for gardening 🌿 Why sustainability has been a core principle of her business from day one 📚 The importance of educating customers about local flowers ✈️ The carbon footprint of imported flowers and the waste in the floral industry 💐 How building relationships with flower farmers improves quality and supply 🚛 The logistics of sourcing locally and the challenges florists face 📈 The financial realities of running a local flower business 🤝 How community engagement and education are shaping the future of floristry 💡 Why florists should share knowledge and resources to strengthen the industry Connect with Ellen Frost & Local Color Flowers: 📍 http://locoflo.com/ Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details. If you enjoyed this episode, subscribe, leave a review, and share it with fellow florists and flower lovers! First Tunnels, leaders in domestic and commercial product tunnels. https://fieldgateflowers.kartra.com/page/newsletters The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection