EP 230 – How to Build a Business with Integrity in The Hunting Space with Tanner Danish of Frontiersmen Gear

In this episode, we sit down with Tanner Danish, founder of Frontiersmen Gear, to talk about what it really takes to build a hunting business with integrity. From navigating the hype-driven world of outdoor marketing to staying grounded in craftsmanship and customer trust, Tanner shares hard-won insights from his journey creating gear that stands up to real backcountry use. We dig into the early challenges of launching a brand, the importance of saying “no” to shortcuts, and how staying true to your values can actually be a competitive edge. If you’re someone who’s tired of the gimmicks and wants to hear what building something real in the hunting space looks like—this one’s for you. Topics Covered: – The origin story of Frontiersmen Gear – Lessons learned from bootstrapping a brand – How to earn trust in a skeptical market – Avoiding the BS in gear design and marketing – Advice for aspiring creators and entrepreneurs in the hunting industry Tanner Danish https://frontiersmengear.ca/ https://www.instagram.com/frontiersmengear/ Jay Nichol jay@mindfulhunter.com https://www.mindful-reviews.com/ https://www.mindfulhunter.com/ Forged In The Backcountry https://forgedinthebackcountry.com/ Merch https://www.mindfulhunter.com/shop Newsletter https://www.mindfulhunter.com/contact IG https://www.instagram.com/mindful_hunter/ Podcast https://www.mindfulhunter.com/podcast Free Backcountry Nutrition Guide https://www.mindfulhunter.com/tools