About this episode
In this episode, we sit down with Tanner Danish, founder of Frontiersmen Gear, to talk about what it really takes to build a hunting business with integrity. From navigating the hype-driven world of outdoor marketing to staying grounded in craftsmanship and customer trust, Tanner shares hard-won insights from his journey creating gear that stands up to real backcountry use. We dig into the early challenges of launching a brand, the importance of saying “no” to shortcuts, and how staying true to your values can actually be a competitive edge. If you’re someone who’s tired of the gimmicks and wants to hear what building something real in the hunting space looks like—this one’s for you. Topics Covered: – The origin story of Frontiersmen Gear – Lessons learned from bootstrapping a brand – How to earn trust in a skeptical market – Avoiding the BS in gear design and marketing – Advice for aspiring creators and entrepreneurs in the hunting industry Tanner Danish https://frontiersmengear.ca/ https://www.instagram.com/frontiersmengear/ Jay Nichol jay@mindfulhunter.com https://www.mindful-reviews.com/ https://www.mindfulhunter.com/ Forged In The Backcountry https://forgedinthebackcountry.com/ Merch https://www.mindfulhunter.com/shop Newsletter https://www.mindfulhunter.com/contact IG https://www.instagram.com/mindful_hunter/ Podcast https://www.mindfulhunter.com/podcast Free Backcountry Nutrition Guide https://www.mindfulhunter.com/tools