EP 29 – The Woman who Brought Hilleberg Tents to North America with Petra Hilleberg

In this episode, I sat down with Petra Hilleberg, the CEO and daughter of the founders of Hilleberg Tents. We had a great discussion covering topics like what it was like to grow up a Hilleberg, how Petra brought Hilleberg tents to North America and the technical differences between their product offerings. Petra is an incredibly intelligent and thoughtful leader, and it was a pleasure to talk with her. @mindful_hunter jay@mindfulhunter.com www.mindfulhunter.com @hilleberg_hunting https://hilleberg.com/ 0:00 – Intro 2:14 – What it was like growing up a Hilleberg 5:15 – Petra’s passion for the outdoors 7:18 – The growth of Hilleberg 9:00 – The importance of quality 14:50 – Petra’s career path 16:25 – Bringing Hilleberg to North America 21:45 – Problems with Canadian distribution 25:00 – Petra’s transition to CEO and thoughts on leadership 28:30 – Goals for the next 10 years 31:20 – Covid’s impact on the outdoors industry 34:20 – Hilleberg supporting hunting 37:20 – The 4 different tent labels: Blue, Black, Red, Yellow 49:20 – Pick a tent game 56:00 – Repair times 58:43 – Surprises