The Process When Publishers Acquire a Novel & How to Make Yourself More Marketable

In today's Books with Hooks , Carly and CeCe are joined by Jennifer and David, two authors who submitted their work for consideration. During the segment, they discuss whether you should have themes in a query letter; query letter vs proposal for memoirs; having something happening every five pages; letting the reader ask the question before you answer it as the author; keeping passive plot points out of the query letter; showing connections between important characters; showing a very clear goal in the opening pages; using an emotional entryway into the story; adding another clue every time you dangle the carrot for the reader; the contrast between vague thoughts and specific visuals; creating a synopsis for your first five pages; and goal and power imbalance, and giving very clear reasons/stakes below the surface in the opening pages. After which, Bianca chats with Jordan Aaronson , a Marketing Manager for the Penguin Publishing Group at Penguin Random House. They discuss what a marketing manager does at a big publishing house; the acquisitions process in a publishing house; how important comps are at the acquisition stage; factors considered when deciding on advances; the importance of platforms; how important TikTok can be authors; the difference between marketing and PR; how marketing and PR budgets are decided; trends in the market; how to stand out to publishers to make them want to buy your book; advice for emerging writers; and how publishing is changing for the better. Find us on our socials: Twitter: @TSNOTYAW @BiancaM_author @carlywatters @ceciliaclyra Instagram: @biancamarais_author @carlywatters @cece_lyra_agent @ the_shit_about_writing Facebook: @tsnotyaw Website: www.biancamarais.c om and www.theshitaboutwriting. Leftie's podcast can be found at: https://leftie-aubes-writing-podcast.simplecast.com/ Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com * Check out Wayfair: https://www.wayfair.com Advertising Inquiries: https://redcircle.com/brands