Why Is It So Hard to Find Something to Watch on Streaming?

On this week’s episode, I’m rejoined by Parrot Analytics’s Brandon Katz to discuss a vexing issues for streaming channels and audiences alike: why do the services have such a difficult time helping people find more things on the service to watch? Our chat is based in part on his column in the Observer , and you should read it if you have a second. But the long and the short of it is that streaming services are dealing with customers signing up for a month or two, binging what they want to watch, and then canceling their sub, over and over, hopping from service to service. Is this anyway for folks to live?