About this episode
"I joke that I would rather be around animals than people most days." "Miniature ponies are small, but they make up for it in personality." Elissa Craig, a true daddy's girl and Kentucky native, joins Reena Friedman Watts on the Better Call Daddy show to share her journey from growing up on a horse farm to making waves in the world of marketing. Working for the app she loves, Headliner, Elissa dives deep into her experiences, the life lessons learned from her equine friends, and how they shaped her path in brand marketing. Discover how patience, adaptability, and creativity have been her guiding principles, not only in handling horses but in navigating the professional world. Elissa reflects on her transition from the vast landscapes of her family farm to the close quarters of college life and beyond. She shares her insights into the dynamic world of podcast marketing, the power of audio, and how Headliner is revolutionizing the way podcasters promote their content. From SEO tips to the importance of transcripts, Elissa offers invaluable advice for podcasters looking to grow their audience. Join us as Elissa opens up about her close-knit relationship with her parents, the challenges of being an only child, and the unique bond she shares with her beloved miniature pony, Penelope. With a passion for communication and a drive to connect with people across the globe, Elissa is on a mission to break barriers and build bridges through language and storytelling. Reena's dad, Wayne, weighs in with his timeless wisdom, emphasizing the importance of independence, the value of learning from mistakes, and the power of love and support from family. He highlights Elissa's journey of self-discovery and her unwavering commitment to helping others succeed. (00:00) Each week I interview a guest, share the stories with my dad (02:15) You grew up on a horse farm, and what life lessons have you learned (05:19) Have you taken on any other animals? We had goats for a period (10:33) My dad just thinks it's very interesting. So he's worked on golf course, he's done construction (11:04) Transition from horse farm to college was definitely weird (14:59) Do you want to talk a little bit about how you landed at Headliner (17:15) Eddy is Headliner's free transcription tool for podcasting (18:55) You've been at Headliner for a year and a half now (22:09) Having your transcript helps boost your podcast's searchability (26:34) Eddy helps you boost your search results for your podcast (29:44) Disco is a free way to connect your podcast to the web (31:10) Now that you've been doing the podcast and you have access to all of these analytics (36:22) You lean on your parents a lot when starting out in your career (40:38) When I first started here, it was pretty daunting (43:19) How are you going to incorporate your horse back into your brand? There was a joke about 3D printing (44:01) What do you still want to learn professionally (44:57) I'm sure your kids will be calling your dad for advice soon (47:09) The easiest way to connect with Headliner is through its app (47:54) What advice do you have for parents about raising their children (53:37) Better Call Daddy is a weekly podcast featuring parenting advice Elissa Craig is the Head of Marketing at Headliner. She is passionate about helping podcasters find attainable solutions for podcast growth and audience engagement. When she's not working, Elissa is currently trying to perfect her bread recipe and training for her 4th half marathon. Connect with Elissa Craig: - LinkedIn: Elissa Craig Connect with Reena Friedman Watts: - Website: bettercalldaddy.com - LinkedIn: Reena Friedman Watts - Twitter: @reenareena - Instagram: @Reena Friedman Watts - Instagram Podcast: @bettercalldaddypodcast - Youtube https://www.youtube.com/@BetterCallDaddy Join us for an episode filled with heartwarming stories, practical advice, and the joy of connecting with others. Don't forget to like, subscribe , and share this episode with someone who appreciates the power of perseverance and the beauty of family ties. Show notes created by https://headliner.app