February 14, 2022
Becoming... Bestselling Author, Brand Marketer, and CEO of Leave Your Mark Aliza Licht
Mentors on the Mic: Your guide to pursuing a career in the Entertainment industryAbout this episode
Aliza Licht is a digital and brand marketer with over two decades of experience. She is also the Founder & President of LEAVE YOUR MARK LLC; a multi-media brand focused on career development and personal branding. As a global mentor, LEAVE YOUR MARK currently includes a best-selling book, podcast, community, and live mentorship events. The book has been translated into Spanish, Chinese, and Russian. It is ranked in the Book Authority's "100 Best Career Development Books of All Time" and is required reading in many universities across the country. Licht was dubbed one of America's "Next Top Mentors" by The New York Times and Business Insider's Most Innovative Career Coaches. Currently, Licht is the Head of Social Media and Brand Experiences at Warby Parker, a new role for the company which she assumed in June 2021. Licht is most known for her work as the creator and voice behind the award-winning social personality DKNY PR GIRL. Recognized as a pioneer in digital, Licht was one of the first people in the fashion industry to launch a social media personality on Twitter. As DKNY PR GIRL, she organically built a multi-platform community of over 1.5mm followers. Licht is a founding board member and Vice President at American Influencer Council, the only recognized trade organization for creators in the U.S. In this episode, we talk about: • How she finagled her first internship at Harpers Bazaar without any relevant experience and an unrelated major • Assistant Accessories editor at Marie Claire to moving to Public Relations at DKNY • What you have to do to pitch yourself for a job without any relevant experience • How she helped create DKNY PR girl, a play on Gossip Girl, which became HUGE and really started fashion in Twitter • Launching Leave your Mark podcast and why it’s the best networking tool • What happened when Sandra Bullock doesn't wear her "confirmed" DKNY dress • Being recruited for Alice & Olivia as Global Marketing Communications • Her tremendous book launch strategy of Leave Your Mark, 8 million impressions of support • Her advice for networking: remember to close the loop Guest: Website Twitter Instagram LinkedIn Articles in Forbes Leave your Mark podcast Aliza's Bestselling book Leave your Mark Join Aliza's 25 Day Personal Branding Challenge TEDx Talk: The Power of Being Real Host: Instagram: @MentorsontheMic @MichelleSimoneMiller Twitter: @MentorsontheMic @MichelleSimoneM Facebook page: https://www.facebook.com/mentorsonthemic Website: www.michellesimonemiller.com Youtube: https://www.youtube.com/user/24mmichelle