About this episode
In this episode of Skin Anarchy, host Dr. Ekta Yadav sits down with Minou Clark, CEO of RealSelf, for an in-depth look at how the platform is transforming the way people approach aesthetics. With a background in digital media and audience growth at companies like BuzzFeed, The Maury Show, and 1111 Media with Paris Hilton, Minou brings a unique perspective to leading the largest destination for researching cosmetic procedures and connecting with board-certified providers. Minou shares how RealSelf is tackling the rising tide of misinformation around aesthetics. By leveraging its doctor community and vast data, the platform empowers people with science-backed education and myth-busting content. She explains how RealSelf’s credibility has allowed it to expand beyond surgical procedures to include med spas, skincare, and non-surgical beauty experiences—all while maintaining rigorous vetting standards for consumer safety. The conversation also explores how pop culture and first-party data fuel RealSelf’s growth. Minou discusses using viral moments and celebrity-driven conversations to bring audiences in, then delivering trustworthy, expert insights. She touches on the company’s plans for the future, including a full website redesign, a refreshed brand identity, and the integration of AI tools to make its content even more accessible. For industry professionals, Minou offers actionable advice: let data guide strategy, create collaborative organizations where all voices are valued, and embrace the consumer’s point of view. This episode is a must-listen for anyone interested in aesthetics, consumer trust, and how RealSelf is shaping the future of the industry. CHAPTERS: (0:00) Introduction to Minou Clark and Her Career (1:05) Early Career Journey: From The Maury Show to BuzzFeed (2:11) Transitioning to RealSelf: Combining Pop Culture and Beauty (3:05) The Role of Media (4:59) RealSelf’s Approach: Myth Busting and Education First (7:33) The Future of RealSelf (11:17) The Intersection of Aesthetics and Beauty Brands (15:30) Embracing Pop Culture and Social Media for Engagement (19:04) The Impact of AI on Aesthetics and Information Access (25:09) Advice for Business Executives: Data-Driven Decision Making To learn more about RealSelf, visit their website and social media . Please fill out this survey to give us feedback on the show! Don’t forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions. Sign up for our newsletter! Shop all our episodes and products mentioned through our ShopMy Shelf ! Hosted on Acast. See acast.com/privacy for more information.