#237 Made in Italy: Diadora Shares Insight into Their Shoe Design Process

Over the past couple of years, Diadora has been making strides in the American marketplace with a unique set of shoes. On this episode, Matt is joined by Bryan Poerner, CEO of Diadora USA to take a look at what makes Diadora special. Bryan discusses the hands-on, small-team approach they take in designing and developing shoes, quite literally hand made all in Italy from the upper to the outsole. They also share their common history of D3 running, a love of music, and more. Tune in for a look at a truly boutique approach to running shoes! Get your DOR Merch: https://doctors-of-running.myspreadshop.com/ Check out our friends at ⁠⁠⁠⁠⁠⁠Skratch⁠⁠⁠⁠⁠⁠ and save 25% on your first order with code DOR24! Chapters 0:00 - Intro & Bryan's background 12:58 - What makes Diadora unique? 22:11 - How Diadora designs & develops shoes 30:23 - Bryan's favorite Diadora shoes 39:04 - The unique aspects of run retail in the US 40:56 - Final thoughts