#77 The Resurgence of PUMA Running: An Interview with Todd Falker and Laura Healey

Today Nate and DJ are joined by two very special guests from PUMA: Todd Falker (Senior Product Line Manager) and Laura Healey (Manager, Footwear Innovation). They give us an inside look at how PUMA came out of nowhere with a great lineup of shoes in 2021 and what updates they have planned for 2022 and beyond. We also look at the development at two brand new shoes, the FAST-R and the RUN XX coming later this year and dig a bit into the biomechanical and tester feedback approach that PUMA is taking within their development. Chapters 0:00 - Introduction 1:18 - The Subjective: what's your favorite PUMA running shoe? 4:18 - Introducing Todd & Laura 10:40 - PUMA's lineup: a recap of 2021 and a look at updates 20:56 - The FAST-R 35:16 - The RUN XX: a women's-specific shoe 45:32 - Looking forward: Puma's upcoming projects and goals 52:00 - Wrap-up