About this episode
Welcome to the Let’s Go Win Podcast! In this episode, JM Ryerson had an enriching conversation with Jason Wojo, a self-made millionaire and digital marketing expert. At just 26 years old, Jason has scaled over 1320 businesses to six figures and helped more than 50 businesses reach seven and eight figures. With over $125 million generated online through paid ads, Jason's success lies in mastering four key areas: crafting irresistible offers, writing high-converting sales and landing pages, achieving omnipresence with ad creatives, and tracking KPIs for profitable behaviors. Our conversation was like a masterclass in digital marketing, touching on the importance of following through on promises and the common pitfalls that entrepreneurs face in the digital space. Jason emphasized the need for a holistic approach to advertising, focusing not just on immediate results but on seeing the entire strategy through. His insights into hiring practices, building a cohesive team, and creating a strong company culture were invaluable, especially given his experience in leading a team of 52 people. Jason's journey from starting a funnel to get clients to creating a funnel to hire people highlights the importance of attracting top talent through strong branding and messaging. His approach to digital marketing, which includes running events, doing podcasts, and applying for awards, showcases his commitment to providing value and building a lasting brand. Don't miss out on this insightful discussion—watch the full episode on YouTube now! Contact Jason: Website: https://www.thewojomedia.com Website: https://www.officialjasonwojo.com Facebook: https://www.facebook.com/jasonwojoceo Instagram: https://www.instagram.com/thejasonwojo LinkedIn: https://www.linkedin.com/in/jason-wojo YouTube: https://www.youtube.com/@JasonWojoOfficial Time stamps: 00:00 Building a Team of A Players 03:11 The Importance of Hiring A Players 06:58 The Hiring Process 11:19 Becoming Self-Made 16:31 The Pivotal Moment 26:31 The Importance of Patience in Marketing 28:17 Overcoming Objections and Finding New Niches 29:01 The Power of Niching and Referrals 30:05 Low Ticket Funnels and High Ticket Coaching 31:01 The Impact of the Pandemic on Marketing 32:10 The Importance of Events and Done-For-You Offers 33:06 The Role of Books in Marketing 34:04 Adapting to Industry Changes and Product Market Fit 35:04 The Role of Emotion in Business Decision-Making 36:00 The Importance of Calculated Decision-Making 37:26 The Impact of AI in Marketing 38:10 The Negative Effects of AI in Marketing 39:31 The Dangers of Following Trends and Distractions 40:56 The Downside of Giving Away Free Value 44:05 The Negative Influence of Online Marketing Gurus 45:10 Final Thoughts and Contact Information Watch episodes on YouTube and subscribe to our channel for inspiration on business, leadership, growth, mindset, and tips for living HAPPY, HEALTHY, and WEALTHY! https://www.youtube.com/@letsgowin Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.