About this episode
Episode #384: Welcome to the Let's Go Win Podcast! In this episode, JM Ryerson sits down with value creation expert Lee Benson to explore his entrepreneurial journey and profound insights on creating lasting value in the world. Lee shares his compelling story, emphasizing the importance of material, emotional, and spiritual value. He challenges the prevalent culture of instant gratification, highlighting the deep satisfaction that comes from hard work and meaningful contributions. Through his unique concept of the most important number and the Mind Methodology, Lee showcases how focusing on value creation drives success in organizations, surpassing traditional goal-setting methods. Lee delves into the nuances of thoughtful goal setting, stressing the need for roles and responsibilities to be designed around outcomes and capabilities. He explains how cascading the most important numbers to the frontline is crucial for any organization's success, regardless of size. Lee also shares inspiring success stories from companies that have implemented his strategies. Additionally, he introduces the concept of Execute masterminds, which provide CEOs and executives with accountability and innovative ideas, reinforcing the core responsibilities essential for daily success. The conversation takes a deeper turn as Lee reflects on the evolution of value creation and the significance of making decisions through a value creation lens. He discusses the power of emotional energy and the importance of challenging income-based hierarchies. The discussion touches on the national focus shift away from thriving and the toxicity of political finger-pointing. Lee emphasizes the need for critical thinking and understanding high conflict and false morality, urging leaders to foster environments that prioritize value creation in education and embrace healthy struggles. Lee concludes the episode by advocating for the continuation of conversations around value creation, particularly in educational contexts. His perspective on thoughtful goal setting, role design based on outcomes, and the power of emotional energy offers a fresh and impactful approach to leadership and organizational success. Don't miss this insightful discussion with Lee Benson, where you'll learn how to drive value creation and achieve lasting impact in both your personal and professional life. Contact Lee: Website: https://etw.com LinkedIn: https://www.linkedin.com/in/lee-benson-5b6101 Facebook: https://www.facebook.com/ETW.executetowin Time stamps 00:00 Introduction and Entrepreneurial Journey 03:00 The Concept of Value Creation 06:09 Balancing Material, Emotional, and Spiritual Value Creation 10:08 The Culture of Instant Gratification and Working Hard 14:59 Creating Value in the World 23:17 Traditional Goal Setting vs. Most Important Number 24:04 Importance of Thoughtful Goal Setting 25:28 Designing Roles and Responsibilities 26:49 Cascading Most Important Numbers 27:29 Joining Execute Masterminds 28:27 The Core Three Responsibilities 29:05 Evolution of Value Creation 30:26 Making Decisions through a Value Creation Lens 31:23 The Power of Emotional Energy 32:21 Hierarchy Based on Income 33:47 The Loss of Focus on Thriving as a Nation 36:07 Rigging the Game and False Morality 37:33 The Toxicity of Finger Pointing in Politics 39:15 The Importance of Critical Thinking 41:26 Understanding High Conflict and False Morality 42:36 Watch episodes on YouTube and subscribe to our channel for inspiration on business, leadership, growth, mindset, and tips for living HAPPY, HEALTHY, and WEALTHY! https://www.youtube.com/@letsgowin Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.