About this episode
This episode is a fragrant and fascinating conversation with Catherine Metrycki, the Founder & CEO of Callia Flowers, a Canadian-based tech start-up that’s disrupting …. absolutely disrupting …. the floral industry. In this conversation, Catherine and I explore how she and her team are UNCOMMODIFYING one of the most commodified things you can buy … flowers. Just think about it ... when was the last time you bought flowers because of the “brand name on them” … it just doesn’t happen … a flower is a flower … or maybe not. Listen in as we discover how she is cultivating a fresh experience that is attracting dames, dudes … and even a dragon. Learn how Catharine and her team are finding success as they flourish, fail fast, fix it, forget it …. and future proof it. All to delight their customers and grow their youthful enterprise. Tim Windsor the UNCOMMODiFiED Podcast – Host & Guide tim@theuncommodified.com PRODUCER: Kris MacQueen TECHNICAL EDITOR: Alyne Gage MUSIC BY: https://themacqueens.ca/