About this episode
In this UNPEDDLING episode, Chris and I have a conversation with a Vice President of Sales and our friend Matt Locke. Matt once told me this ... "I don't think I have ever been successful at getting a customer to engage because it matters to me ... that's not how it works." Listen in and explore these ideas with us: How understanding and uncovering a customer's personal 'success metrics' will change how you 'pitch' to them and how they will 'sell it' in their company. Who are you really selling to, and why? Do you really know? ... and that your benefits, programs, products, specials, rebates, and even your story only matter if they matter to your customer. Tim Windsor & Chris Windsor the UNCOMMODiFiED Podcast - UNPEDDLING SERIES Hosts & Guides tim@theuncommodified.com PRODUCER: Kris MacQueen TECHNICAL EDITOR: Alyne Gage MUSIC BY: https://themacqueens.ca/