Connecting the Dots ... the Magic of Story Selling: an "UNPEDDLING" Conversation with Mike Cace

In this episode we "UNPEDDLE" with master Storyteller, Sales Professional, Musician and Magician, Mike Cace. Over his over 30+ year selling career, Mike has sold Duck Tape to Diamond Blades and partnered with 1000's of customer partners. In this conversation we explore: How our brains are wired for "story" and why master "story sellers" wrap their product's features and benefits inside the story they engage their potential customers with. How to engage your customer by bringing them into a narrative (a story) you believe is good for them. Why it's important not to just tell a selfish story that only benefits you ... that's just selfish selling. And, what’s really happening for you and them when you tell your story, and you hear theirs? Tim Windsor & Chris Windsor the UNCOMMODiFiED Podcast - UNPEDDLING SERIES Hosts & Guides tim@theuncommodified.com PRODUCER: Kris MacQueen TECHNICAL EDITOR: Alyne Gage MUSIC BY: https://themacqueens.ca/