About this episode
What if your brand isn’t what you think it is? What if every interaction — every word, tone, and experience — is a hot iron pressing into the hearts and minds of the people who encounter you, your company, or your work? In this provocative and insightful episode of The UNCOMMODiFiED Podcast , Tim Windsor uncorks a deep conversation with branding expert Sue Kirchner, founder of Brand Strong Marketing and host of The Turbo Branding Show . Together, they explore the fiery truth about branding — that it’s not about colours, logos, or clever taglines, but about the emotional heat we leave behind. Join us as Sue takes us all on a journey from her days in Motorola’s Latin American markets to her evolution as a brand strategist helping companies and leaders define, communicate, and live their brands. Through engaging stories and sharp insight, she reveals the shocking reality: you don’t own your brand — you only manage it. Your audience, employees, and customers define what your brand truly is based on their experiences with you. And if you’re not intentionally managing those experiences, someone else is writing your story for you. Key Takeaways: Branding isn’t optional — you’re always branding. Every conversation and decision leaves a mark. Great brands are built on the marriage of message and experience — and when they don’t align, trust erodes fast. Leaders are brand stewards , not just marketers. How they act, decide, and communicate shapes the organization’s promise more than any campaign ever will. Clarity is power: know who you are, who you serve, and what you’ll say no to if you want your brand — and business — to scale with strength. This episode will challenge how you see branding, leadership, and legacy. It’s not just about being remembered — it’s about deciding what you’ll be remembered for. Tim Windsor the UNCOMMODiFiED Podcast – Host & Guide tim@uncommodified.com https://uncommodified.com/ PRODUCERS: Alyne Gagne & Kris MacQueen MUSIC BY: https://themacqueens.ca/