About this episode
Send us a text Panera used to dominate fast casual. Now traffic is falling and leadership is scrambling to turn it around. In this episode, we unpack: How cost cutting changed salads, sides, and the in-store experience Why menu complexity and pricing confuse customers The barbell strategy Panera is betting on for its comeback What we’d do differently on pricing, testing, and customer research A practical breakdown of what happens when spreadsheets win over the customer experience. Partner Links: Learn more about NordStellar's Threat Exposure Management Program ; unlock 20% off with code BLACKFRIDAY20 until Dec. 10, 2025 Episode Links Panera lost diners by cutting portions and staff. It’s reversing course to win them back (CNBC) Jewelry business that implemented updated pricing strategy Chapters 03:16 Personal Experiences with Panera 06:11 Panera's Business Challenges 08:50 Consumer Trends and Market Forces 11:46 Menu Complexity and Customer Experience 14:48 Cost-Cutting Measures and Their Impact 18:38 The Role of Younger Consumers 21:28 Panera's Turnaround Strategy 24:05 Operational Challenges and Brand Management 27:00 Pricing Strategies and Customer Perception 29:56 Lessons from Other Brands 32:52 Thoughts on Panera's Future 37:13 The Barbell Pricing Strategy 37:55 Consumer Sentiment and Market Positioning Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team Connect With Management Consulted Schedule free 15min consultation with the MC Team. Watch the video version of the podcast on YouTube ! Follow us on LinkedIn , Instagram , and TikTok for the latest updates and industry insights! Join an upcoming live event - case interviews demos, expert panels, and more. Email us ( team@managementconsulted.com ) with questions or feedback.