S20E25: Why Retailers Are Betting on Pokémon and Taylor Swift Cards

Send us a text Pokémon and Taylor Swift trading cards are making a billion-dollar comeback, and Target and Walmart are cashing in. Jenny Rae and Namaan break down what this craze says about retail strategy, consumer behavior, and the strength of the U.S. shopper heading into the holidays. Links Mentioned Pokémon, sports trading card boom boosts Target, Walmart ahead of holiday season (CNBC) Labubu Dolls and the Business of Scarcity (previous episode) GM stock soars 15% as automaker raises guidance, beats Q3 earnings (CNBC) Coca-Cola tops earnings and revenue estimates but says demand for drinks is still soft (CNBC) Chapters 02:56 Retail Strategies and Consumer Behavior 06:05 Market Dynamics and Revenue Insights 08:52 Consumer Trends and Holiday Shopping 13:10 Data Utilization in Retail 16:04 The Future of Collectibles and Retail Innovation 18:30 Analyst Expectations vs Retail Reality 21:00 Understanding Category Growth and Market Share 26:01 The Consumer Is Still Strong and Spending 29:05 New Business Ideas from Retail Data and Consumer Behavior Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team Connect With Management Consulted Schedule free 15min consultation with the MC Team. Watch the video version of the podcast on YouTube ! Follow us on LinkedIn , Instagram , and TikTok for the latest updates and industry insights! Join an upcoming live event - case interviews demos, expert panels, and more. Email us ( team@managementconsulted.com ) with questions or feedback.