S20E11: Labubu Dolls and the Business of Scarcity (September 24, 2025)

Send us a text Labubu dolls are the latest global craze... but what makes them so irresistible? In this episode of Market Outsiders , Jenny Rae and Namaan break down the business model behind Labubu’s rise, from blind box marketing to luxury brand tie-ins. They explore: How scarcity fuels demand Why repeat purchases matter more than volume How the resale market reinforces value It’s a case study in novelty vs. luxury, brand strategy, and consumer psychology — all packed into one tiny doll. Links mentioned in the episode: CNBC : How luxury brands are tapping into the Labubu craze Learn more about Corporate Training with Management Consulted Invest in Project Management Training for your team More Market Outsiders content: Subscribe on YouTube Subscribe to the Market Outsiders feed ( Apple , Spotify ). Connect with Namaan and Jenny Rae on LinkedIn Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team Connect With Management Consulted Schedule free 15min consultation with the MC Team. Watch the video version of the podcast on YouTube ! Follow us on LinkedIn , Instagram , and TikTok for the latest updates and industry insights! Join an upcoming live event - case interviews demos, expert panels, and more. Email us ( team@managementconsulted.com ) with questions or feedback.