S20E5: How Jolie Turned Your Showerhead Into a Subscription Business (September 11, 2025)

Send us a text Jolie isn’t just selling showerheads — it’s turning your bathroom into a subscription business. In today’s episode, we break down how a simple product innovation paired with sharp marketing and a recurring revenue model is disrupting an overlooked category. From personalized water tests to DTC funnels that bypass big-box retail, Jolie shows how challenger brands are rewriting the rules of consumer products. Links mentioned in the episode: Visit Jolie's site Learn more about Storytelling Training with Management Consulted Stay at Jenny Rae's winery Join Market Outsiders live every weekday at 9:15AM ET on LinkedIn and YouTube. Subscribe to the Market Outsiders feed for daily episodes ( Apple , Spotify ). Follow Management Consulted on LinkedIn and subscribe on YouTube Connect with Namaan and Jenny Rae on LinkedIn Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team Connect With Management Consulted Schedule free 15min consultation with the MC Team. Watch the video version of the podcast on YouTube ! Follow us on LinkedIn , Instagram , and TikTok for the latest updates and industry insights! Join an upcoming live event - case interviews demos, expert panels, and more. Email us ( team@managementconsulted.com ) with questions or feedback.