S18E15: Intro to Casing (6 of 10): McKinsey Market Study Case – Premium Pricing for Beer

Send us a text In the sixth episode of our Intro to Casing series, we analyze a McKinsey-style market study case for a legacy beer brand experiencing a revenue decline. The challenge? Reversing the decline without sacrificing profitability. Follow along as Ed investigates shifting price dynamics, evaluates competitive benchmarks, and models pricing strategies to assess whether a premium rebrand could unlock growth. Key Takeaways: How to analyze competitive positioning in a declining market Methods for evaluating pricing power and brand perception Frameworks for justifying strategic recommendations with data Additional Resources Consulting prep programs : Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit) Free consulting application deadlines tracker Download a step-by-step Case Prep Plan (free) Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team Connect With Management Consulted Schedule free 15min consultation with the MC Team. Watch the video version of the podcast on YouTube ! Follow us on LinkedIn , Instagram , and TikTok for the latest updates and industry insights! Join an upcoming live event - case interviews demos, expert panels, and more. Email us ( team@managementconsulted.com ) with questions or feedback.