S18E10: Intro to Casing (5 of 10): BCG Market Study Case – Plastic Co’s Pricing Dilemma

Send us a text In the 5th episode of our 10-part “Intro to Casing” series, we explore a market study case in BCG's style. The client, Plastic Co, is a major straw supplier to fast-food chains across the U.S., facing increasing pressure from lower-priced Southeast Asian competitors. Follow along as Ed dissects the financials, evaluates customer trust dynamics, and weighs strategic pricing decisions to protect market share. This case highlights the nuanced interplay between cost analysis, customer perception, and competitive strategy. Key Takeaways: How to evaluate pricing strategy amid rising competition Why trust and reliability often outweigh price in B2B markets How to structure and lead a market study case effectively Additional Resources Consulting prep programs : Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit) Free consulting application deadlines tracker Download a step-by-step Case Prep Plan (free) Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team Connect With Management Consulted Schedule free 15min consultation with the MC Team. Watch the video version of the podcast on YouTube ! Follow us on LinkedIn , Instagram , and TikTok for the latest updates and industry insights! Join an upcoming live event - case interviews demos, expert panels, and more. Email us ( team@managementconsulted.com ) with questions or feedback.