Boris Apenbrink: the success of Porsche Exclusiv

9WERKS presents an exclusive podcast interview with Boris Apenbrink, head of Porsche Exclusiv Manufaktur. In a wide-ranging conversation at the launch of the new 911 Spirit 70, a Heritage Design model, Apenbrink discusses the evolution of modern-day Sonderwunsch at Porsche and the challenges it brings, including the expanded Paint To Sample program and ever-growing thirst for individualisation from customers. This is a real peek behind the scenes at Porsche Exclusiv Manufaktur, told by the man responsible for its development and success. Find your dream Porsche on the 9WERKS Marketplace: 9werks.co.uk/marketplace Thanks to our friends heritagepartscentre.com for sponsoring this podcast, get up to 10% off your basket by entering the code ‘9WERKS10’ at the checkout on heritagepartscentre.com ‘9WERKS Radio’ @9werks.radio is your dedicated Porsche and car podcast, taking you closer than ever to the world’s finest sports cars and the culture and history behind them. The show is brought to you by 9werks.co.uk , the innovative online platform for Porsche enthusiasts. Hosted by Porsche Journalist Lee Sibley @9werks_lee , 911 owner and engineer Andy Brookes @993andy and obsessive Porsche enthusiast & magazine junkie Max Newman @maxripcor , with special input from friends and experts around the industry, including you, our valued listeners. If you enjoy the podcast and would like to support us by joining the 9WERKS Driven Not Hidden Collective you can do so by hitting the link below, your support would be greatly appreciated. Support the show