Around the World: Coca-Cola’s real estate recipe for growth

Coca-Cola’s Michael Moore shares how the iconic brand activates its workplace in 82 countries. The company seizes on flexibility, local culture and innovative design to drive effectiveness, space utilization, brand impact and global growth. · relationships and talent pools in 82 countries. · Coca-Cola balances global brand consistency with local cultural expression, using design to reflect community identity within the framework of corporate standards. · A flexible real estate strategy, favoring leased over owned space and shared offices in emerging markets, enables Coca-Cola to scale quickly while managing risk. · The company’s “Main Street” workplace model is intentionally designed to foster collaboration and efficiency by integrating amenities and flexible, open space. · Success is measured by how well the workplace supports productivity, employee sentiment and business outcomes.