From Amazon to TikTok: Sebastian Nelson’s Pivot to Cruva | Ep 1131

In this episode of The Digital Executive , host Brian Thomas sits down with Sebastian Nelson , founder and CEO of Cruva , the SaaS platform powering over 400 brands and 10 million monthly TikTok Shop sales. Sebastian shares how frustration with manual creator management inspired him to build Cruva — now an official TikTok Shop partner — to automate affiliate outreach, vetting, and performance tracking. He discusses how AI is revolutionizing brand-creator matching, why affiliates are overtaking influencers, and what the next decade holds for social commerce. If you liked what you heard today, please leave us a review - Apple or Spotify . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .