How This DIY Darkwave Band From Texas Sells Out Venues Around The World & Gets Millions of Streams

This week Ari sits down with Luis Navarro and Joel Niño Jr. of the duo Twin Tribes. This dark wave band out of Brownsville, TX has been gaining impressive momentum on the gothic scene—and they’re doing it entirely DIY. Twin Tribes releases their music through DistroKid and has over 30 million streams with nearly a million monthly listeners on Spotify alone. They have toured the world and managed their growing success completely independently. In this episode, Twin Tribes tells Ari all about how they’ve built their DIY operation from the ground up. They share about how they’ve partnered with record labels to utilize their physical product offerings (CDs, cassette tapes, vinyls, etc) while still maintaining full independence as artists. Luis and Joel also break down the potent visuals behind the Twin Tribes brand and how they developed their aesthetic. This conversation is an inspiring example of how finding your niche and building a DIY community can help catapult your career. https://www.instagram.com/twin_tribes/ Chapters 00:00 The Genesis of Twin Tribes 02:53 Building a DIY Community 06:03 The Role of Aesthetics in Music 08:51 Discovering the Gothic Scene 12:13 The Cassette Era and Initial Releases 15:10 Growing Through Live Performances 17:58 Transitioning to Full-Time Musicians 20:51 Strategic Partnerships and Touring 24:04 The Evolution of Their Sound and Success 28:21 Navigating DIY Music Partnerships 30:42 Building a Digital Strategy for Streaming Success 36:24 Creating Ambitious Music Videos 44:23 Crafting a Cohesive Aesthetic and Vision 50:36 Engaging with Fans and Community 53:04 Looking Ahead: Future Plans for Twin Tribes Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.