About this episode
This week Ari sits down with Alex Taggart, an expert on the Chinese music market. Alex spent 10 years in China overseeing local strategy for clients such as Dua Lipa, Diplo, Lauv, John Legend and so many more. He now works independently, managing artists through his own company, Isle of Management. Alex’s main focus is bringing globally-minded talent to local audiences worldwide. This conversation gives a comprehensive introduction to the Chinese music industry. Whether you’re well-versed in this market or know virtually nothing about it, you will learn a ton from this episode. Alex highlights various DSPs used in China (i.e. their versions of Spotify/Apple music) and explains the inner workings of Chinese social platforms. If you’re an artist looking to break into China, Alex offers actionable steps to get your music on their radar. In fact, you might already be big in China and not even realize it! Alex shares important info about how to check your music’s traction in China. If you’re interested in booking shows or touring through the country, this episode is for you, too. Enjoy this breakdown of the multifaceted Chinese music market! https://www.linkedin.com/in/alex-taggart-music/ Chapters 00:00 Collaborating for Success in China 01:51 Understanding the Chinese Music Market 07:55 Music Consumption and Streaming Platforms in China 15:59 Checking Your Traction in China 20:38 Revenue Streams for Artists 23:57 Monetization in the Chinese Music Industry 35:41 Navigating Publishing and Rights Management 37:07 Understanding China's Music Publishing Landscape 40:01 Navigating the Challenges of Music Rights in China 44:27 Exploring Touring Opportunities in China 49:50 Strategies for Artists to Break into the Chinese Market 54:12 The Role of Competition Shows in Artist Development 01:01:19 Leveraging Collaborations for Market Entry 01:12:01 Defining Success in the New Music Business Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.