July 31, 2024
This Singing Couple is Making It by Diversifying their Business and Writing Great Songs
The New Music Business with Ari HerstandAbout this episode
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com This week, Ari sits down with Ni/Co, the musical duo of LA-based couple Dani Brillhart and Colton Jones. Their most recent song “On Purpose” has taken the internet by storm with over 6.2 million streams on Spotify and YouTube. Ni/Co built their early career by releasing covers on YouTube and placing their songs in sync. They have garnered over 75 million views on YouTube and have landed 6-figure sync deals with their music. However, as their covers became more popular and they wrote under various monikers for sync, Dani and Colton had to make a decision: did they want to prioritize these paths or re-center their career around original music? This conversation dives into the details of publishing and label deals, Ni/Co’s journey through sync, their experience going viral on TikTok, and how they clarified their artist identity to stay true to their vision along the way. 00:00 - Introduction and Background 10:39 - The On Purpose Journey and Release 15:47 - Meeting and Starting as a Couple 26:23 - Signing a Publishing Deal and Sync Placements 30:11 - Separating Covers and Originals 42:52 - The Success of 'On Purpose' 49:05 - Influencer Campaigns, Viral Songs, and the Importance of Diversifying Revenue Streams 1:13:20 - Challenges and Scams in Revenue Collection Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Ni/Co: Website: https://nicomusicofficial.com/ Instagram: https://www.instagram.com/ni.co_official TikTok: https://www.tiktok.com/@ni.co_official Spotify: https://open.spotify.com/artist/2IR0GSCHsTo7gSw8HHLBnr Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.