Haley Joelle on Staying DIY With TikTok Fame and Spotify Love

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Haley Joelle is a 24-year-old songwriter and artist from outside of Portland, OR, currently based in LA. Haley is known for her unique and specific approach to storytelling in her songs that have resonated with millions of people around the world. Her lyrics touch on family dynamics, the complications of growing up, grief, and heartbreak - all lending themselves to help her listeners feel less alone. Haley’s songs have been discovered on popular playlists including Spotify’s Chilled Hits, Chill Pop, Fresh & Chill, Sad Hour, Sad Songs, Today’s Singer-Songwriters, Morning Commute, Mellow Evening, and Apple Music’s Breaking Pop, In My Room, Acoustic Chill, Today’s Acoustic, Acoustic Memories, and New Music Daily. Her songs have been streamed more than 100 million times, and featured in Amazon Prime Video’s #1 most watched non-English language original movie, ‘Culpa Mía’ as well as the popular TV shows ‘Love Island USA’ and ‘Love Island Games.’ After a couple tour support slots, and with 450k+ engaged fans around the world, she embarked on her first mini headline tour in December 2023 after the release of her album ‘Me And My Past.’ Haley’s next album is due September 2024. 00:00 - Intro 03:55 - Haley’s songwriting and album process 15:52 - Alternative music programs and networking 21:50 - How did Haley find other collaborators? 29:29 - Haley on music videos 34:07 - On staying independent and talking to labels 43:07 - Pitching for playlist inclusions 55:23 - Where does the money go? Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Haley Joelle : Website: https://haley-joelle-merch.myshopify.com/ Spotify: https://open.spotify.com/artist/4pZOG8ump4odtJJA4Cy7S8 Instagram: https://www.instagram.com/itshaleyjoelle/ X: https://x.com/itshaleyjoelle Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.