SLANDER, Deorro, NGHTMRE Manager on Selling 400K Tix In a Year, Building Electronic Artists & DJs

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Beginning his tenth year in the music industry today, Will Runzel is co-founder of Prodigy Artists. He got his start throwing Hip-Hop concerts (Big Sean, Jeremih, Mike Posner, Twista) in college towns in the midwest, Steve Aoki brought him to LA to head up Dim Mak Live for a year before heading up React Presents West Coast division and another year with LED Presents / Goldenvoice (booking Jamie XX, M83, Calvin Harris). Around that time he started what is now known as Collectiv Presents with Chris Den Uijl, as well as his management company Prodigy Artists alongside Steven Haddad. Today, Runzel is the CEO of Prodigy Artists who represent SLANDER, Deorro, NGHTMRE, Guy Gerber, Audien as well as Grammy-nominated producers Bekon & The Donuts. This week, Ari and Will discuss various aspects of the dance music industry, including revenue streams, remixes, and the role of managers. He emphasizes the importance of touring for bass music artists and the unique nature of their merchandise sales. Will also explains the business model of remixes and additionally highlights the need for data collection and retargeting in the new music business. Chapters 00:00 Remixes and Original Music 10:12 SLANDER, NGHTMRE, and Deorro 29:07 Revenue and Profitability of Shows 36:16 Revenue Breakdown for Bass Music Artists 41:53 Reselling Records 50:21 Managing Record Producers 57:43 The Challenges of Playing at the Sphere Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Will Runzel: LinkedIn: https://www.linkedin.com/in/will-runzel-884456112 Instagram: https://www.instagram.com/willrunzel/ X: https://www.prodigyartists.com/ Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.