From Gamer to Billion Stream Club as a DIY Artist/Producer

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com TheFatRat is known to be the world's most influential Gaming Music artist. His music ranges from euphoric progressive house to trap and melodic glitch-hop, with a heavy influence of video game music. The artist’s forward-thinking approach to lift copyright restrictions on his music has led to him having been featured in 30+ million videos from a range of different content creators-collectively accounting for over 29 billion views on YouTube. Over the years he has become one of the most top-charting acts in dance music, having had multiple singles remain in the iTunes Top 50 for over 3 years straight. He has had his music sync-to-screen for advertising giants including Coca-Cola and popular video games like the top-grossing Dota 2, Rocket League, Rolling Sky and Game For Peace and he has planted himself as the go-to-artist for Esports brands like ESL and Dreamhack. 00:00 - Welcome 00:57 - Ari’s intro 04:19 - TheFatRat’s journey from music producer to viral sensation 10:03 - TheFatRat’s experience with remixing major artists 18:39 - Growing streaming numbers through others’ YouTube videos 24:34 - Monetizing music on YouTube 31:29 - Promoting music on YouTube and social media 41:40 - Picking the right distribution platform for you 52:24 - Dealing with royalties and how TheFatRat manages his career Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with : Instagram: https://www.instagram.com/thefatratofficial/ Threads: https://threads.net/thefatratofficial X: https://twitter.com/thisisthefatrat?lang=en TikTok: https://www.tiktok.com/@thefatrat Edited and mixed by Mikey Evans Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.