About this episode
Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Named one of Business Insider's "Power Players Using TikTok to Shape Music", Suzy Yoder launched YO SUZY in 2022 after serving as Head of Digital Marketing at Elektra Music Group. While leading a major label team, Suzy watched the social media landscape shift to reward artists and brands for compelling short-form vertical content. However, many teams are unable to keep up with the demand for consistent content, and cannot keep up with how quickly trends shift. Her company, YO SUZY, stands apart in its deep understanding of the power of short-form video platforms, the mechanics of how they work, and the reason music & brand teams have been hesitant to embrace them. 00:00 - Welcome 07:43 - What has shifted in the music marketing landscape recently? 12:22 - TikTok music marketing for emerging artists 24:44 - Choosing the right parts of your song 31:26 - Where do you put your energy into marketing a new song? 40:57 - The burnout factor in a TikTok-driven music industry 50:11 - How do you determine success on the platform? Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Suzy: Website: https://www.yosuzy.com/ Instagram: https://www.instagram.com/yosuzy/?hl=en LinkedIn: https://www.linkedin.com/in/suzanneyoder TikTok: https://www.tiktok.com/@suzyyoder?lang=en Edited and mixed by Mikey Evans Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.