October 11, 2023
How Lawrence Got Live Nation To End Merch Fees
The New Music Business with Ari HerstandAbout this episode
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com New York-born siblings, Clyde and Gracie Lawrence, founded Lawrence, an eight-piece soul-pop band. Their album "Hotel TV," released under Jon Bellion's label, achieved significant success with multiple viral moments and top chart positions. Lawrence has undergone extensive touring, including a Jonas Brothers tour, a 53-city tour across North America, and a headline tour across Europe, which has substantially boosted their popularity. In addition to their musical journey, Clyde Lawrence and Jordan Cohen have played a prominent role in advocating for artists, testifying against unfair practices in the live music industry before the U.S Senate Judiciary and influencing meaningful changes. 00:00 - Welcome 07:29 - Tour experience, setlists, and logistics 11:22 - Operating as an independent band, partnering with John Bellion, touring with a team 21:16 - The dynamic within the band, Lawrence, and maintaining a tight group of people 33:08 - The early years of the band 38:20 - On Live Nation eliminating merch fees for certain venues, the economics of the live music industry, and representing independent artists at a Congressional hearing 48:22 - Lawrence advocating for artists to Live Nation 01:01:50 - Songwriting and Lawrence’s new single coming out soon 01:11:13 - What does it mean to you to make it in the new music business? Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Lawrence: Website: https://lawrencetheband.com/ Instagram: https://www.instagram.com/lawrencetheband/ TikTok: https://www.tiktok.com/@lawrencetheband YouTube: https://www.youtube.com/channel/UCr5v6l4EIKiImmJU-COJ0Sg X: https://twitter.com/lawrencetheband Edited and mixed by Mikey Evans Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.