Building an Artist Management Empire and Breaking Country Artists

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Bruce Kalmick, CEO of WHY&HOW, specializes in developing country music artists. Emphasizing the important role of marketing and a dedicated team, he seeks to ensure these artists can penetrate a genre he believes is often stuck in old trends. His work primarily involves artist management, but he has also launched a record label, Hazel Street Records; a joint venture with Sony/Orchard. Bruce was a Billboard Power Player in 2018 and 2019 and has been featured in Billboard’s “40 Under 40.” Pollstar nominated Bruce for “Manager of the Year” in 2014. In addition to his music industry ventures, his company, WHY&HOW manages 15 clients and has a robust team situated in various US cities. Learn more about Bruce and WHY&HOW here: https://whyandhow.com/ 00:00 - Welcome 08:02 - WHY&HOW’s partnership with Red Light Management, Operations of WHY&HOW 14:17 - The current state of the country music industry according to Bruce, and thoughts about breaking country music artists 19:30 - Breaking a country artist, being where your audience is 29:30 - Why having an in-house marketing staff makes a difference vs. hiring an agency 34:10 - How artist management works within WHY&HOW 39:00 - The importance of mental health for artists and those in the industry 47:27 - Starting his own record label, Hazel Street Records, post Triple-8 54:00 - Working with independent labels vs working with major labels Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Bruce Kalmick : Website: https://whyandhow.com/ Instagram: https://www.instagram.com/whyandhowmgmt/ X: https://twitter.com/B_Kalmick LinkedIn: https://www.linkedin.com/in/bruce-kalmick-b876963/ Edited and mixed by Mikey Evans Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.