About this episode
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more. 04:47 Welcome 07:17 Music industry gatekeepers 10:48 Explosion of influencer marketing, working with every major label 12:43 How the TikTok platform has matured 17:03 Artists targeting the correct demographics 24:24 How Songfluencer runs campaigns and achieves artists' goals 32:33 Is it necessary for artists to have a presence on TikTok? 38:20 Advice for artists for don't understand the platform 42:44 Collaborating with both legacy and emerging artists 52:00 Social media posting schedule 56:11 What it means to make it in the new music business Subscribe to The New Music Business: https://aristake.com/nmb Ari’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://instagram.com/aristake_ TikTok: https://tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Songfluencer: Website: https://songfluencer.com/ Instagram: https://www.instagram.com/nomadcry Instagram: https://www.instagram.com/songfluencer Twitter: https://twitter.com/songfluencer Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.