About this episode
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com Fabrice Sergent is the Co-Founder and Managing Partner of Bandsintown Group (https://bandsintown.com). With 560,000 registered artists, Bandsintown is one of the largest artist services platforms in the world. 97% of the Top 500 artists in America are active on the platform. The company's advertising platform enables brands to reach 250M music fans worldwide each month, and its flagship live music discovery platform Bandsintown serves 75M registered music fans and 560,000 artists. In 2021, Bandsintown was named to Variety's "10 Tech Innovators To Watch" and Fast Company's "World's Most Innovative Companies." In 2018, Fabrice was named as a "Most Creative person in business" by Inc. Magazine. In 2022, Bandsintown launched its Fan Management Suite, a toolkit designed to help artists grow a fanbase that includes a robust tour date widget, smart links, analytics, a robust email program, and more - all 100% free to artists. 04:27 Welcome 06:33 What is Bandsintown? 10:13 How artists gain followers and how their fans are notified 21:08 Bandsintown discovery tools for emerging artists 28:19 How Bandsintown tracks ticket sales from Ticketmaster data 33:23 How an artist's Bandsintown follower count connects to ticket sales 37:41 Bandsintown discovery tools (continued) 40:42 Email marketing campaigns to reach more fans of similar sounding artists 43:08 Show promoters and the new norm of audience buying behavior 46:20 Advice for indie artists to increase their ticket sales and 2023 ticket buying trends 55:37 Ticketmaster hearing and the future of touring sustainability 01:03:05 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Fabrice Sergent: Website:https://bandsintown.com Instagram: https://instagram.com/laviateur Twitter: https://twitter.com/fabricesergent?lang=en LinkedIn: https://linkedin.com/in/fabricesergent Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.