What Happens After a Band Gets Signed (Then Dropped) from TikTok

Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com The Rare Occasions are an LA-based, New England-bred indie rock band known for their explosive garage rock anthems with catchy vocal harmonies. Brian McLaughlin (singer) and Luke Imbusch (drummer) have been making music together since their early teenage years. They formed The Rare Occasions while attending college in Boston where they met Jeremy Cohen (bassist). Since then, the band have toured nationally, won the John Lennon Songwriting Contest, and released a vast catalog of music online. In 2021 the band released their first album as a trio, Big Whoop, which received significant press and radio play. Around the same time, their 2016 track “Notion” went viral on TikTok and continues to make waves, topping Spotify’s viral chart in the US and several other countries, and later landing on Billboard’s alternative charts and top 100 singles charts in the UK, Ireland, and Canada. The Rare Occasions released their new EP, Attaboy, on November 4th, 2022. The first single off the EP “Seasick” has already garnered the attention of radio DJs across the country including SiriusXM’s Alt Nation with the second single “Not Afraid” being an explosive follow up. After sharing Attaboy’s hard-hitting riffs, danceable grooves, and ear-catching melodies with audiences across the nation on their Fall 2022 headline tour, the band has shifted its efforts towards new music in 2023. 04:18 Welcome 10:15 Leaving Boston, moving to California 13:08 Continuing the band, touring as a trio 17:47 Reaching new audience through gaming and anime communities 21:36 Going viral on TikTok 25:37 Gaining attention from major record labels 34:16 Breaking down the major label deal offers, signing with Elektra Records 48:23 Advances from the major label offers 52:59 Creating the music video for “Notion” 54:34 Headlining nationwide tour 59:14 Recording “Attaboy” EP, marketing their unique story 1:08:08 What’s next for the band 1:12:32 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://instagram.com/aristake_ TikTok: https://tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with The Rare Occasions: Website: https://therareoccasions.com Instagram: https://instagram.com/therareoccasions TikTok: https://tiktok.com/@therareoccasions Twitter: https://twitter.com/rareoccasions Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.