About this episode
THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry. 07:30 Welcome 09:42 Ari’s Take review of SubmitHub 15:50 SubmitHub business model / where the curators come from 22:46 Submitting playlist campaigns / navigating Spotify's algorithm 36:13 Inside Spotify for Artists' playlist data 41:39 EveryNoise.com (every genre ever) 45:10 Spotify’s personal, algorithmic and editorial playlists 56:05 'Hot or Not' feedback feature 1:06:40 Instagram / TikTok influencer marketing services 1:20:26 Current state of music blogs 1:31:50 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Jason Grishkoff Website: https://www.submithub.com Instagram: https://www.instagram.com/submithub Twitter: https://www.twitter.com/submit_hub LinkedIn: https://za.linkedin.com/in/jasongrishkoff Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.