January 11, 2023
Variety Music Editor on the State of Music Journalism
The New Music Business with Ari HerstandAbout this episode
THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com Shirley Halperin is an Executive Editor at Variety, where she spearheads music coverage for the print magazine and Variety.com. Through her 20-year career, she has held staff positions at Entertainment Weekly, Teen People and Us Weekly and was also a regular contributor to Rolling Stone. A two-time Los Angeles Press Club winner, Shirley joined the Hollywood Reporter as Music Editor in 2010, later adding sister magazine Billboard to her resume. Until 2017, she oversaw music news coverage for both publications. She is the author of three books: 2008’s “Pot Culture: The A-Z Guide to Stoner Language and Life,” 2010’s “Reefer Movie Madness” and 2011’s “American Idol: the Official Backstage Pass.” 04:00 Welcome 12:29 The focus of Variety Magazine’s music department 17:13 Is Variety covering the subculture? 21:08 Variety’s readership and purpose of music journalism 24:10 Interpolations explained 28:09 Challenges for journalists versus consumers 42:02 Who holds the most power, editors or algorithms? 45:54 Where the music industry is heading 47:25 Lyrics being used against rappers in criminal trials 50:18 Concert cancellations and navigating cultural outrage 54:35 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Shirley Halperin: Website: https://variety.com/author/shirley-halperin Instagram: https://instagram.com/shirleyhalperin Twitter: https://twitter.com/shirleyhalperin LinkedIn: https://www.linkedin.com/in/shirley-halperin Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.