Troubadour Booker on the New Live Music Landscape

This week on the New Music Business, our guest is Jordan Anderson who is the new talent buyer for the legendary Troubadour in West Hollywood. 03:38 Why the Troubadour special and how Jordan got the gig 11:34 The role of a marketing manager and director 13:23 The significance of the Troubadour's size and philosophy of who to book 16:57 The state of the live music industry 21:45 Underplays and working directly with artists 26:37 Keeping your pitch emails short and sweet 31:41 Structuring shows deals 34:23 The reality of being an independent venue 36:55 Investigating emerging artists' streaming and social numbers 41:09 How the Troubadour markets their shows 45:52 Does the Troubadour have any outside promoters? 47:04 Predatory pay-to-play venues in LA 54:06 Band merch cuts 57:37 What's on the horizon 1:01:41 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Jordan Anderson: Website: https://troubadour.com Instagram: https://www.instagram.com/instajands LinkedIn: https://www.linkedin.com/in/jordancanderson Instagram: https://twitter.com/thetroubadour Twitter: https://twitter.com/thetroubadour Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.