Sync Licensing Company Explains How Music Gets Placed

This week on the New Music Business, Ari is joined by Lyle Hysen and Kyra Wendel of the sync licensing agency, Bank Robber Music. They discuss everything from how they organize and pitch playlists, what today’s sync fees are looking like, negotiations with record labels and publishing companies, the best pitching methods, and much more! To learn more about Bank Robber, visit https://bankrobbermusic.com. And you can send streaming demos to info@bankrobbermusic.com 4:06 Welcome 5:47 Bank Robber Music and what defines a sync agency 10:39 Organizing playlists in response to briefs 12:39 Partnering with record labels and publishing companies 17:00 Clearing the master and publishing rights 18:51 Pitching playlists, individuals songs and prioritizing certain artists 23:19 Breaking down the sync fees 38:07 Why artists should work with a sync agency 39:15 Business models of sync agents 44:05 Difference between sync libraries and exclusive agencies 47:36 Do artists have a say in where their song may get placed? 49:26 How to work with Bank Robber 52:52 Crafting the ideal email pitch 57:03 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Bank Robber: Website: https://bankrobbermusic.com/ Instagram: https://www.instagram.com/bankrobbermusic/ Twitter: https://twitter.com/BankRobberMusic Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.