Indie Band Played 50 States on $50 and Grossed $80K

This week on the New Music Business, the 4-piece Georgia band Walden breaks down their fully independent and successful Where’s Walden Tour that grossed $80k and carried them across the entire U.S. with only a $50 budget. 3:18 Welcome 3:53 The Where’s Walden Tour 9:03 Booking and outreach from start to finish 12:58 Breweries vs. traditional music venues 16:42 With a little help from Indie On The Move, Yelp and Facebook 22:32 No show close calls 31:27 Interactive website tour map 35:46 Inside the Where’s Walden Tour poster 38:06 Merch game 38:55 Cold pitch emails and negotiations 48:18 Merch game (continued) 55:18 What they would have done differently 1:05:47 How they grossed $80k 1:15:08 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Walden: Website: https://whereswaldentour.com Instagram: https://www.instagram.com/waldengrams TikTok: https://www.tiktok.com/@whereswaldentour YouTube: https://www.youtube.com/channel/UC6riyJ3_-KFkZBDKYZ9t89Q Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.