How HBO's Insecure Changed Music and the Launch of an Equitable Record Label

This week on the New Music Business, I interviewed the multi-faceted Benoni Tagoe. As the president of Issa Rae’s music label and supervision agency, Raedio, Tagoe breaks down the “audio everywhere” company, what it means to develop an artist, as well as his experiences supervising shows such as Insecure and The Misadventures of Awkward Black Girl. Learn more about Raedio here: https://theraedio.com. 3:37 Welcome 5:53 How Benoni became a music supervisor 13:40 How Raedio operates as a music supervision agency 14:56 Music as a driving force in a series 17:55 Writing camps 25:52 How artists can pitch to Raedio and get invited to a writing camp 28:23 Raedio’s record label 30:06 Turning Red on Disney+ and Billie Eilish 32:08 What it means to develop an artist 38:59 Raedio’s music library and how they use it 42:14 What’s next for Raedio 45:10 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Benoni Tagoe: Website: https://theraedio.com Instagram: https://www.instagram.com/theraedio Twitter: https://twitter.com/TheRaedio Twitter: https://twitter.com/nonibizz LinkedIn: https://www.linkedin.com/in/benonitagoe Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.