About this episode
This week on the New Music Business, I spoke with the multi-faceted Ryan Chisholm. He is the General Manager of Work of Art Management, as well as the Senior Vice President of Arista Records’ West Coast division. At WoA, the company currently represents notable artists such as Mike Posner, Trevor Daniel, Verzache, Tai Verdes, Wes Period and MILCK. Prior to WoA and Arista Records, Chisholm worked with Nettwerk Music Group under their Artist MGMT and A&R department. In this episode, we dove into Tai Verdes’ musical journey, the significance of TikTok, influencer marketing deals and gaining leverage with the major labels. To learn more about Work of Art, visit: https://workof-art.com 4:06 Welcome 6:12 Work of Art Management 12:11 The story behind Tai Verdes 16:11 Creating partnership with Tai Verdes 21:42 TikTok influencer marketing deals 28:50 Gaining leverage with the major labels 35:07 Preparing a tour for someone who’s never performed 38:02 Advice for independent artists 41:30 Should artists be embracing Snapchat? 43:03 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Ryan Chisholm: Work Of Art (Website): https://workof-art.com/ Work Of Art (Instagram): https://www.instagram.com/woa/ Instagram: https://www.instagram.com/ryanchisholm Twitter: https://twitter.com/ryanchisholm LinkedIn: https://www.linkedin.com/in/ryanchisholm4/ Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.