About this episode
David McTiernan is the Head of Artist & Label Relations at Vevo. We discussed everything about how Vevo is generating higher revenues for artists than on YouTube, their emerging artist performance series Discover, other music-related content they allow on the platform and much more. Learn more about Vevo: https://www.hq.vevo.com/ 2:51 Welcome 4:29 What Vevo is and how it is different from YouTube 6:46 Official music videos and linear programming 8:11 How do indie artists get their music videos on Vevo’s platform? 13:24 Merging official YouTube channel with Vevo 17:50 Vevo’s monetization and how they pay more than YouTube 23:44 Does Vevo pay the same amount to every distributor? 25:46 What other music-related content Vevo allows 26:47 Where else Vevo exists 29:54 Vevo and YouTube’s shared sales environment 30:41 Promotional editorial support behind the content 32:30 What is pre-roll social media? 35:22 Indie artist success stories within Vevo’s Discover series 43:43 How do artists become a part of Discover? 47:16 What’s the ideal artist pitch? 49:41 Do artists need to be present on TikTok? 52:27 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Facebook: https://www.facebook.com/aristake/ Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Facebook: https://facebook.com/ariherstand Connect with David McTiernan (Vevo): Website: https://www.hq.vevo.com LinkedIn: https://www.linkedin.com/in/davidmctiernan/ Instagram: https://www.instagram.com/davidmctiernan/?hl=en Twitter: https://twitter.com/davidmctiernan Spotify Playlist: https://open.spotify.com/playlist/0RWXpStyUbqJer6lmvXmBA?si=MiByvKM9Rh69JPJbwREnjA&dl_branch=1&nd=1 Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.