Because Labels Don't Develop Artists, godmode Steps In

Talya Elitzer is the co-founder of Godmode, a GRAMMY-nominated artist development company whose label and management clients include genre-breaking artists like Channel Tres, JPEGMAFIA, and Yaeji. Prior to Godmode, Elitzer was a Senior A&R at Capitol Records (Katy Perry, Sam Smith, Beck), and a previous booking agent for WME (Britney Spears, Grace Jones) and Mick Management (John Mayer, Sarah McLachlan). At Godmode, Elitzer takes an unorthodox approach to artist development and marketing, with an unusually high track record for breaking artists who don't quite fit into pre-existing formats. She focuses on building sustainable operations for her artists, so they can maintain an uncompromising approach to their work. Learn more about Godmode: http://www.godmodemusic.com/ 03:44 Welcome 04:43 Godmode’s inception story 08:47 The harsh reality of getting a record deal 11:17 How Godmode operates 15:42 Are 360 deals still common? 17:24 Licensing deal with a major label 20:54 Channel Trace’s artist development 23:54 Creating an artist world 28:08 Evolution of Godmode’s release strategy 33:21 Godmode’s marketing budget 35:15 Social media and online campaigns 41:39 Self-funding as an independent company 43:30 The Godmode team 44:26 Advice for independent artists 46:50 Is there still a place for major labels? 48:04 Godmode’s fanbase development 53:38 The most effective communication avenue 55:05 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Facebook: https://www.facebook.com/aristake/ Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Facebook: https://facebook.com/ariherstand Connect with Tayla Elitzer (Godmode): Website: http://www.godmodemusic.com Instagram: https://www.instagram.com/godmode_music Instagram: https://www.instagram.com/talyagodmode Twitter: https://twitter.com/GODMODE_MUSIC Twitter: https://twitter.com/talyagodmode Hosted on Acast. See acast.com/privacy for more information.