February 16, 2022
How Vo Williams Got Over 1,500 Sync Placements
The New Music Business with Ari HerstandAbout this episode
As we continue to honor Black History Month, we are re-airing one of our favorite NMB episodes with Vo Williams, an incredibly talented hip-hop artist based in Los Angeles. Vo is originally from Sarasota, Florida, and has been extremely successful in getting his music synced in film, commercials, TV shows, and video games. He has thousands of sync placements and makes a lot of money from them. He is also the beloved instructor for 'Ari's Take Academy's Advanced Sync Strategies' course. We go in deep to discuss practical, tangible, actionable steps you can take to get your music synced. Break out your notepad because you’re going to learn a lot. Quick links: 2:00 - About Vo Williams 7:40 - When Vo thought he could pursue music professionally 11:41 - Vo’s focuses at his performing arts high school 14:27 - Vo’s next steps after he won a number of rap battles 23:47 - Vo’s ghost writing and first time seeing music get synced 28:15 - When Vo moved out of Florida and to Los Angeles 30:55 - When Vo started getting into sync licensing 35:06 - Vo’s first sync 38:24 - Breaking down Vo’s first sync deal, payment, and royalties 44:43 - The difference between a sync licensing company and a music library 49:54 - There’s a lot of money in the backend royalties for sync licensing 57:47 - How Vo went direct to various brands independently 1:02:10 - Thinking about emotions when writing music and how they can be placed in sync 1:03:43 - The production techniques that work really well in picture and why it works so well 1:11:53 - More on how Vo got syncs independently 1:14:14 - How to contact music supervisors and get started in sync licensing -- Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Facebook: https://www.facebook.com/aristake/ Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Facebook: https://facebook.com/ariherstand Connect with Vo Williams: Spotify: https://open.spotify.com/artist/18KIg6ST1nUjVUvAlEB6ak?si=Uw72k5GzRKGrLYQx07mJ5w Instagram: https://www.instagram.com/thisisvo/ Hosted on Acast. See acast.com/privacy for more information.